Beats to Release Its Own Smartphone
We may soon see a very different product from HTC and Beats Audio: a smartphone.
While the phone would carry the Beats brand, HTC would manufacture the hardware. There haven’t been any suggestions of just what kind of capabilities the phone could have, but you can bet that sound quality tops the list of priorities. The project is said to be part Beats’s push into bigger territory that includes a Beats television, possibly with Samsung’s help.
We’ve heard a lot about the relationship between HTC and Beats Audio this year. After making a massive investment in the company, HTC started featuring Beats headphones and EQ technology. But it scaled things back when it ditched the bundled hardware. More recently, we heard rumors that HTC might break things off with Beats altogether in an attempt to save a little money. But HTC denied those allegations.
Beyond the new hardware, Beats may also be planning a music/media store of its own, operating under the codename “Daisy.” This all sounds very ambitious if true. The true question is does Beats have the brand clout it needs to expand into new markets like this?
This article originally published at Pocketnow
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