Kiefer Sutherland Shows Softer Side in Axe Ad
Kiefer Sutherland, a.k.a. 24‘s Jack Bauer, softens his image a bit with this new ad for Axe, which is a bit of a change for the brand as well.
Known for its tongue-in-cheek spots featuring bikini babes swarming ordinary guys who use the brand’s antiperspirant, this latest spot from BBH New York, exalts Susan Glenn, a pretty, albeit modestly dressed high school crush. A voiceover reveals that Susan was so radiant that “in her shadow, others become goblinesque.” As a result, the narrator was never able to make contact with Susan, “and so, Susan Glenn and I were never a thing.”
A poignant shot at the end shows the speaker is the middle-aged Sutherland, who is talking to his reflection in the mirror: “If I could do it again, I’d do it differently.”
What do you think? Do you like Axe’s new direction? The Kiefer cameo? Let us know in the comments.