This Is How Tinder Is Completely Changing Another Major Part Of Your Life
I’m just going to say it — I think Tinder makes our generation lazy.
Being able to swipe left or right on prospective dates has turned us into lazy daters, but the implications are even bigger. The swipe mentality has now made its way into consumerism, which will turn us into lazy shoppers.
But it’s not necessarily a bad thing.More and more shopping apps are presenting consumers with options to swipe right or left on, like Tinder does, instead of makingthem scroll through sites.
What does this mean for you? As the ability to shop by swiping takes off on retail apps, you’ll get better product “matches” and probably find what you’re looking to buy faster.
For example, Urban Decay’s new Vice Lipstick App lets users upload a photo of themselves and swipe right or left on lipsticks. This shopping upgrade is great for users who are unsure about how a lipstick would look because the options aren’t physically there. It takes the guesswork out of decision-making and reduces the chances of dissatisfaction when the product arrives.
Another example is Wydr, an app that connects artists to buyers. Instead of going gallery shopping, people looking to buy art can just swipe left or right on recommended pieces from anywhere in the world. This presumably brings them options they otherwise never would have seen.
Other fashion-related apps likeStylecthave adopted the swiping feature to make shopping for clothes easier. You can also swipe right or left on restaurants to make reservations on an app called Nibbly, which sounds better than searching for restaurants on Yelp, honestly.
Swiping doesn’t solelybenefit consumers, either. These companies have learned that the ability to swipe means users see more items per shopping, plus it’s easier for products to stand out.
Companies trying to reach Millennial customers are smart to hop on this trend.
One of the downsidesfor both consumers and companies, however, is that it’s terrible for search — like, you can’t search for people on Tinder. That’s what OkCupid is for.
I’m not sure what’s in the future for retail, but it’s possiblethat brick and mortar stores will eventually become obsolete as people continue to shop from their devices.